B i r t h S t o r y
Home grown, baby.
Todd White, Creator/Master Stylist
Todd has been obsessed with perfecting locks for as long as he can remember. If you were to snoop around in his office you would find a "secret stash" of old crinkled pictures he keeps to reminisce the beginning of his career. Todd began hairstyling at the ripe old age of eight. There are many pictures of him sitting on the back of his parents couch styling his mothers hair with an old can of AquaNet (cringe) holding a comb 3x the size of his little genius hands. As his hands began to grow, so did his career. Todd's professional career actually began first as a singer/dancer in Las Vegas. He traveled back and forth from east to west coasts performing for roughly 10 years. During which time his addiction to hair design always remained relevant. He often would miss his cue's and end up running on stage late because he got too carried away styling the showgirls’ hair backstage. Needless-to-say that did not fly with the show producers. Todd began to realize his obsession with hair needed to take the front seat.
In 2003 Todd retired from the singer/dancer world and dove into hair design full time. He utilized his contacts and started his career as a hair designer working mainly behind the scenes within the entertainment/fashion Industries; Multi- media campaigns, theatrical productions, and runway. His creative work began to generate a buzz and the calls started pouring in. It was at that time he realized he needed to assemble a top notch team of artists in order to accommodate the requests.In 2005 He sought out and hired his first ally/ like minded artist, Hannah Pessagno. Platinum Entourage Inc. officially launched in 2006 after the remainder of his team was assembled. Platinum Entourage quickly dominated the Las Vegas market known as the premiere mobile hair & make-up team in Las Vegas.
In 2010 Todd's obsessive creativity lead to yet another venture. Todd opened the doors to Las Vegas' FIRST Blow Dry Bar, "Platinum Entourage The Blow Dry Bar and Vanity Lounge". Within his first year of business he achieved notable recognition including "Favorite New Salon" by Intyle Magazine and the coveted "Best Of Las Vegas" award by the Review Journal. In 2013 Todd expanded his salon to one of the largest in the city at nearly 8,ooo sq feet. for nearly 5 years the space served as the perfect backdrop to his creative endeavors including social events, photoshoots, reality shows and creative showcases and most proudly a Top 3 selection for Salon Design of the year by the North American Hair styling Awards association. It's no secret, when Todd achieves a goal he immediately sets out for another. Therefore in 2018 Todd packed up and moved on to his next new obsession. Platinum Entourage The Hair Hotel is an intimate hideaway that houses the crème de la crème of the relationships he has built over the past decade. Artists, guests, and friends alike make up Platinum Entourages' loyal following. One thing is for sure, its never quite clear what Todd will conjure up next but what can be promised is that it will be impeccable quality drenched in a whole lotta passion.
Home grown, baby.
Todd White, Creator/Master Stylist
Todd has been obsessed with perfecting locks for as long as he can remember. If you were to snoop around in his office you would find a "secret stash" of old crinkled pictures he keeps to reminisce the beginning of his career. Todd began hairstyling at the ripe old age of eight. There are many pictures of him sitting on the back of his parents couch styling his mothers hair with an old can of AquaNet (cringe) holding a comb 3x the size of his little genius hands. As his hands began to grow, so did his career. Todd's professional career actually began first as a singer/dancer in Las Vegas. He traveled back and forth from east to west coasts performing for roughly 10 years. During which time his addiction to hair design always remained relevant. He often would miss his cue's and end up running on stage late because he got too carried away styling the showgirls’ hair backstage. Needless-to-say that did not fly with the show producers. Todd began to realize his obsession with hair needed to take the front seat.
In 2003 Todd retired from the singer/dancer world and dove into hair design full time. He utilized his contacts and started his career as a hair designer working mainly behind the scenes within the entertainment/fashion Industries; Multi- media campaigns, theatrical productions, and runway. His creative work began to generate a buzz and the calls started pouring in. It was at that time he realized he needed to assemble a top notch team of artists in order to accommodate the requests.In 2005 He sought out and hired his first ally/ like minded artist, Hannah Pessagno. Platinum Entourage Inc. officially launched in 2006 after the remainder of his team was assembled. Platinum Entourage quickly dominated the Las Vegas market known as the premiere mobile hair & make-up team in Las Vegas.
In 2010 Todd's obsessive creativity lead to yet another venture. Todd opened the doors to Las Vegas' FIRST Blow Dry Bar, "Platinum Entourage The Blow Dry Bar and Vanity Lounge". Within his first year of business he achieved notable recognition including "Favorite New Salon" by Intyle Magazine and the coveted "Best Of Las Vegas" award by the Review Journal. In 2013 Todd expanded his salon to one of the largest in the city at nearly 8,ooo sq feet. for nearly 5 years the space served as the perfect backdrop to his creative endeavors including social events, photoshoots, reality shows and creative showcases and most proudly a Top 3 selection for Salon Design of the year by the North American Hair styling Awards association. It's no secret, when Todd achieves a goal he immediately sets out for another. Therefore in 2018 Todd packed up and moved on to his next new obsession. Platinum Entourage The Hair Hotel is an intimate hideaway that houses the crème de la crème of the relationships he has built over the past decade. Artists, guests, and friends alike make up Platinum Entourages' loyal following. One thing is for sure, its never quite clear what Todd will conjure up next but what can be promised is that it will be impeccable quality drenched in a whole lotta passion.